Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.

Because only a small proportion of rooms were available at the advertised prices across a range of dates, the ASA found the ...

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) ...

A court in Berlin has aarded Europe-wide price and product comparison site Idealo has been €465 million in damages in a ...