Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google has released version 2.11 of the Editor, which includes over 15 new features and removes a couple of older features.

In the fast-moving world of e-commerce, reconnecting with past customers often produces a higher ROI than acquiring new ones.

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.

Adrian Aidid has been interested in the world of e-commerce and the Google Ads industry from an early age. Born to a single ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

A court in Berlin has aarded Europe-wide price and product comparison site Idealo has been €465 million in damages in a ...