Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results.

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Google has long let hotels buy ads at the top of its search results. Yet these paid ads have only shared generic, static information about a property. Google said Monday it had changed that by ...

Alphabet's price-to-earnings ratio of 29.8 and forward P/E of 27.3 are exceptionally reasonable considering that Alphabet is ...

Ironically, cybercriminals now use Google search advertisements to promote phishing sites that steal advertisers' credentials for the Google Ads platform. The attackers are running ads on Google ...