Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results.

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Google hasn’t just illegally cornered the market in search — it’s squeezed online publishers and advertisers with a “trifecta” of monopolies that have harmed virtually the entire World Wide Web, the ...

Alphabet's price-to-earnings ratio of 29.8 and forward P/E of 27.3 are exceptionally reasonable considering that Alphabet is ...

Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user ...

Google has long let hotels buy ads at the top of its search results. Yet these paid ads have only shared generic, static information about a property. Google said Monday it had changed that by ...

Ironically, cybercriminals now use Google search advertisements to promote phishing sites that steal advertisers' credentials for the Google Ads platform. The attackers are running ads on Google ...

President and CEO Randy Hutchinson gives consumers insights about how to protect assets and guard against scams.

The new artificial intelligence model is the second the company has released this year. OpenAI and Anthropic made similar ...