Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Running a Google Ads campaign can be one of the smartest ways to grow your business online. When done right, it generates sales leads, drives qualified traffic to your website, boosts brand visibility ...

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the ...

Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ...

Apple Maps may be taking some cues from Google Maps and Waze, by adding ads to Apple Maps search results next year.

The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

If you’ve Googled anything lately, you’ve probably noticed more AI-generated content, more ads and more anecdotal advice from sites like Reddit. It’s ge ...

Google is launching a new opt-in feature in the U.S. that lets Google Wallet and Pay use your purchase history and stored ...