Successful campaigns aren’t created on an ad hoc basis, they are thought about and planned in detail. Fiona Keating reveals the steps marketers should take when putting together a campaign strategy ...

It’s nearly February, and the pesky little ground hog and the business about his shadow will soon come and go for the season. Even though you are throwing another log on the fire as you read this ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...