NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
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Survey: 95% Of Respondents Believe Accessing Local News On Their Local TV Station Is Important
The Television Bureau of Advertising (TVB) today released a study that it says reaffirms the essential role of local news in Americans’ lives. The 2025 Local Broadcast News Study, a 3,100-plus ...
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DIRECTV takes on local TV with political advertising product
DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV ...
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