NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
The Television Bureau of Advertising (TVB) today released a study that it says reaffirms the essential role of local news in Americans’ lives. The 2025 Local Broadcast News Study, a 3,100-plus ...
NORFOLK, Va. — Your smartphone is probably in your hand right now. You’re likely even using it to read this article. It holds all our information, allows us unlimited searches and watch events unfold ...
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use ...