For smaller companies that can’t afford big agencies, crowdsourcing can be an excellent alternative. You’ll get lots of ideas for a brand name and a logo that reflect the description you provide of ...

A logo is more than just a shape with your company name in the center. A great logo should be eye catching and should share a bit about your brand. Are you edgy, conservative, innovative, or reliable?

Imagine walking down a bustling street, surrounded by a sea of signs and symbols, each vying for your attention. Among them, a few logos stand out, instantly recognizable and effortlessly ...

For years, potential clients would come into Red Antler’s offices and—when asked about their business's tone, personality, and mission —they'd suffer meltdowns at the conference table, bickering about ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and imagine Apple’s logo. Now think of Nike’s. How about Target’s? We’re willing to bet that you conjured up images for ...