Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Artificial intelligence (AI) is more than just a tech trend—it’s a transformative force that ...

Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail and consumer goods companies. However, the complex technique of using ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Deb Andrews Revenue ...

If your marketing plan doesn’t include TikTok, YouTube Shorts or Instagram Reels, well, can you really call it a marketing plan? Video content is vital for driving early engagement, which is why ...

Q3 2025 Management View CEO Alexander Timm reported "another very strong quarter for Root," highlighting record policies in force and revenue, with growth driven by both direct and partnership ...