Remember when “mobile advertising” just meant “banner ad”? And banner ads were aimed at no one in particular? Sure, brands could target certain handsets or carriers, but for the most part, mobile ...

Playable ads have proven to be a clear winner for mobile marketer needs in a new study from Liftoff, a growth acceleration platform for the mobile industry. The global study, 2022 Mobile Ad Creative ...

"It's extremely challenging for advertisers to even show an ad to potential users not to mention the possibility of conversion" "Think of producing ads for mobile games as a mash-up of knowing what ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

The report, based on data from 602 billion impressions, found playable ads 20x more likely to drive installs than banners in gaming, and UGC ad creative from Liftoff Influence has 20% lower CPI than ...

SAN FRANCISCO, March 20, 2025 /PRNewswire/ — Discord announces plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad ...

Skype, which is owned by Microsoft, has previously sold advertising space on Windows 8 devices and iPhones. In Australia, advertisers will now be able to run rich media ads for both Android devices ...

NEW YORK--(BUSINESS WIRE)--Yieldmo, the design-driven premium mobile advertising provider, announced a partnership with Moat, the leading independent SaaS analytics and intelligence firm, to measure ...

OAKLAND, Calif.-- (BUSINESS WIRE)-- Pandora (NYSE:P), the go-to music source for fans and artists, today announced its new visual ad experience – a series of native, mobile ad formats that make rich ...

Celtra, a provider of mobile display ad creation, serving and analytics, has launched a family of new Smart Video Ad Formats for all mobile devices. These formats use a new developed video technology ...

Behold, the medium rectangle ad banner (also known as a mid-page unit, or MREC), a wondrous 300x250 pixel digital canvas that has captivated and charmed audiences for years! A rectangular gem; not too ...

Do not adjust your computer screen, but today looks like the day from which we can start saying ad-blocking -- or at least the technology -- might well be a force for good. Eyeo, the company behind ...