As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, ...

Are you in the process of developing a new mobile application for your business or organization? Then do not forget about the hidden, critical piece of technology that runs silently in the ...

Developers know that building the app is only half the battle, with app marketing being very important to get people using it. Here are ways you can start marketing your mobile app. The development of ...

Marketing in these challenging times means taking the lessons we learned in a year like no other to develop a new playbook. From time spent in mobile apps to revenues generated by in-app purchases and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Financier Blackstone has agreed to invest in mobile app marketing ...

OneLink eliminates laborious link work as well as broken links that both damage the user experience and result in lost revenue opportunities when deep links are lost after an app download. It also ...

Mobile applications are preferred by smartphone users over mobile Web sites because apps are more convenient, faster and easier to navigate, according to a new report from Compuware. With users ...

Financial services players that have invested in customer-centric innovation during this period of uncertainty will be best positioned to come out fighting. Rattled by unemployment numbers and wracked ...

Opinions expressed by Entrepreneur contributors are their own. Mobile marketing once meant simply text-message ads. No more. Now a range of free and low-cost technology can help you market products ...

Kontagent Kaleidoscope provides insightful editorials and thought-provoking articles on mobile, web, social and big data analytics. I often wonder why Philip Kotler, the father of modern marketing ...

Mobile isn’t the future. Mobile is now. For leading brands like Starbucks, that’s an important reality. So important, in fact, that it’s compelling the coffee behemoth to rethink its entire business ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...