If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies ...

As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, ...

Marketing in these challenging times means taking the lessons we learned in a year like no other to develop a new playbook. From time spent in mobile apps to revenues generated by in-app purchases and ...

Developers know that building the app is only half the battle, with app marketing being very important to get people using it. Here are ways you can start marketing your mobile app. The development of ...

Marketers? rush to develop branded mobile applications overlooks how consumers are spending a significant portion of their app time with several high-utility apps, according to Forrester Research. The ...

OneLink eliminates laborious link work as well as broken links that both damage the user experience and result in lost revenue opportunities when deep links are lost after an app download. It also ...

Financial services players that have invested in customer-centric innovation during this period of uncertainty will be best positioned to come out fighting. Rattled by unemployment numbers and wracked ...

Opinions expressed by Entrepreneur contributors are their own. Mobile marketing once meant simply text-message ads. No more. Now a range of free and low-cost technology can help you market products ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Financier Blackstone has agreed to invest in mobile app marketing ...

Are you ready to build or launch a new mobile application? Keep in mind that a mobile app is only as good as the number of people returning to it. In other words, you can have the prettiest mobile app ...

Kontagent Kaleidoscope provides insightful editorials and thought-provoking articles on mobile, web, social and big data analytics. I often wonder why Philip Kotler, the father of modern marketing ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...