EA SPORTS Madden NFL Cast Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live Action for a Unique Viewing Experience, Streaming Exclusively on Peacock

While it's no secret that live sports programming is just about the only thing keeping the lights on in the linear TV space, the NFL continues to find new ways to underscore how it puts the "broad" in broadcasting.

After Brazil, Dublin, London and Berlin is now Madrid. With the NFL expanding American football outside of the United States, more and more games are taking place overseas to court fans from different countries.

Football also drove gains at Peacock, Prime Video and Paramount+ during the month, with the category finishing the month at 47.5% overall, per Nielsen