Branvas reports a shift in dropshipping from generic hustles to brand-driven businesses, emphasizing trust, customer ...

Culver’s CEO Julie Fussner knows the brand’s long-awaited loyalty reveal is going to be greeted with an emphasis on the “long ...

This perceived intimacy helps explain why consumers often trust influencers more than brands. Though the parasocial relationship isn’t mutual, it feels real. That emotional closeness cultivates trust, ...

This is one of multiple stories in ETX View’s 2025 November/December Holiday issue that published Nov. 15. To read more ...

Gift giving is about empathy,” said Linda Sager, owner of the Santa Clara boutique SoenHaus. “You think of the other person that you’re buying gifts for. It’s not about the price. It’s how thoughtful ...