Mixed confidence around using AI to measure, optimize and analyze campaigns has begun to make marketers uneasy as their companies demand better performance based on budgets. An MiQ study shows gaps ...

Are your cybersecurity investments delivering real value? For Maman Ibrahim, the real test of cybersecurity performance is whether an organization can turn technical risks into business language that ...

Email marketers may not be worried about this since their medium is built on direct response, but they probably should be. A new study by the data firm TransUnion, created with eMarketer, found that ...

Cleo, supplier of supply chain orchestration solutions through its Cleo Integration Cloud (CIC) platform, has launched Cleo Carrier Relationship Manager – a new solution designed to help shippers, ...

Pharma advertising operates in an environment where complexity is the norm. As privacy rules tighten and identity-based targeting erodes, marketers often find themselves relying on fading signals, ...

Creative operations (CreativeOps) powers martech-driven organizations by turning technology’s potential into reality. Tools alone can’t implement themselves, run efficiently or deliver value.

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more ...

Abstract: Imaging 3-D measurement systems differ not only in design, power consumption, and resolution but, most notably, in their measurement performance, which is rarely documented in a reproducible ...