A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

You may be a free spirit, but you probably wouldn't jump in your car and embark on a cross-country road trip without planning - planning your route, the stops along the way, where you'll stay, and ...

Without a plan, marketing is like driving in the dark: there’s a sense of mystery and excitement. However, there’s also a danger. To grow your business, it’s essential that you invest in both a ...

The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

The problem with most budgets is they don't work. While they look at a typical month's spending, what about birthdays, that dentist visit and other one-offs? This guide gives you some helpful tips and ...

My friend William is retiring in October. It’s been a 44-year run for this small-business owner. Like many an American, he’d dreamed of retirement, but never thought it would come. But it’s here, and ...