Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. I’m reading an outstanding book on marketing, The Hawke ...

Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

Do you feel the sneaking suspicion that your marketing just isn’t producing the returns it should? Listen to your instincts because your hunch might be right on the money. Take your email marketing.