The marketing FY plan work by linking planning to growth priorities, data to conversion visibility, and execution to campaign ...

Marketing services are being redefined — and PSPs are reinventing themselves. This is Think Patented's strategy.

There is a better path for most SMBs, though. Consider working with a marketing partner that operates like an extension of ...

With $10.8bn in ad spend projected for the 2026 midterms, Bradley Keefer from Keen Decision Systems explains how brands must strategically adjust their budgets to break through the political ad ...

Despite his 26 years in a traditional media job, ultimately rising to CEO of what was then Viacom, Tom Freston had no ...

Musical.ly burst onto the scene in 2015 as a platform for creative 15-second performances – primarily lip-syncing to popular ...

Conversions allow developers to “bring buildings to market faster,” she said. The property at 811 Wilshire Boulevard is on ...

This is the halo effect in action: one marketing channel driving results in multiple distribution channels. These effects ...

Effective marketing leadership isn’t about doing it all - it’s about clarity and making decisions that truly matter.

Protestors packed a Palmetto City Council meeting after the city promoted an officer involved in a 2023 incident that left a ...

Yeti's 'targeting a roughly $2.5 billion market, fueled by the rapid growing demand for hydration powders, protein ...

Publix helping make history in a Collier County corridor as a Southwest Florida innovation goes worldwide thanks to a monster ...