Here are five social media marketing strategies you can use to build anticipation and help drive sales for your business on Small Business Saturday.

ZoomInfo reports that 63% of corporate strategy value doesn't materialize due to execution gaps, costing $2 trillion in lost ...

Macy's, Inc. is rated a Buy with shares modestly undervalued and a turnaround underway targeting upper-income shoppers. Read ...

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

According to Forrester’s State of B2B Events 2025 report, 68% of global marketing leaders say their event budgets are flat or ...

Independent marketing consultancy IMA B2B has appointed Jacinta Cali as digital director. Cali will lead the integration of ...

PR does three things that most B2B companies dramatically undervalue, especially now in the age of AI: • First, it builds ...

EVs already account for about 38% of the auto sector’s advertising spend, and industry forecasts say this share could rise to ...

HoldCo Bros are back! In this episode, @NikonomicsPodcast and I are diving into marketing with a look at the "OG" internet ...

Global AI Inc. (OTC: GLAI), a leader in enterprise artificial intelligence (AI) and agentic AI products and solutions, today provided a letter to shareholders from its Chairman and CEO, Darko Horvat.

More marketing leaders are turning to competitor intelligence by using earned-media data to see what’s working in the market before spending a cent.imageInstead of guessing, teams can base decisions ...

Activia, Aptamil, Mars Petcare, PlayStation, Red Bull and Vaseline have been awarded in Cartology’s 2025 Campaign of the Year Awards. Retail Media’s most effective campaigns were crowned at the 2025 ...