The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different ...

The way we search for information has changed, and it's only set to expedite as we move into the world of artificial intelligence. We've seen this already with the more popular search engines favoring ...

Google may have escaped major penalties in a landmark search monopoly ruling, but will the search giant survive the rise of LLMs and changing user behavior?

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Many users are in the dark as to how much of their personal information is retained by search engines, how long the data is kept, and what security measures they can take What if there were a giant ...

Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...

For many years, websites have collected user data to either sell to third-party sites or use for their targeted advertising. The most well-known examples include Facebook and Google. Serving an ad or ...

Learn more about the potential of AI Large Language Models, such as ChatGPT, in this article. Understand how they're revolutionizing productivity and explore their changing relationship with search ...

Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

We rarely stop to think about the lightning speed of modern information access. Try picturing a time when answers lived only in libraries – it seems archaic now. Search tools have become so powerful ...