In a recent post, I asked the overly pretentious question "What Does Strategy Really Mean?" and I answered this question by giving the following definition: an organization’s strategy is its unique ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

Christensen, Clayton M., and Jeremy Dann. "Processes of Strategy Definition and Implementation, The." Harvard Business School Background Note 399-179, June 1999. (Revised November 1999.) ...

This guest post has been authored by Dr. Mike Steger and Dr. Pninit Russo-Netzer. How can I have a more meaningful life? This is a common question posed to us as meaning in life experts and scientists ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Vol. 39, No. 3, Special Issue: Strategy Processes and Practices: Dialogues and Intersections (MARCH 2018), pp. 894-921 (28 pages) Research summary: Relying on ethnographic data from two consulting ...

There has been a wide range of thoughts about the meaning of physical store closings, coming from some major retail thinkers and various major media news outlets. But the underlying assumptions in ...