Cambridge Dictionary has named its word of the year for 2025, alighting on “parasocial,” used to describe a connection that ...

As marketing enters a new era shaped by rapid technological evolution, Kantar’s 2026 Marketing Trends report reveals how ...

Do you feel like you have a personal relationship with Taylor Swift and other famous personalities, even with AI chatbots?

Psychologists have observed how the rise of one-sided parasocial relationships has redefined fandom and celebrity.