Business Wire

ITC’s Trade Marketing and Distribution Transforms Warehouse and Labor Operations With Blue Yonder

KOLKATA, India & SCOTTSDALE, Ariz.--(BUSINESS WIRE)--ITC Limited, one of India’s leading marketers in the fast-moving consumer good business, is transforming its supply chain. The company has invested ...
TravelPulse

Tourism Fiji Appoints New Trade Partnerships Manager for North America

WHY IT RATES: McCarthy brings nearly a decade of experience in trade marketing for destinations, including key organizations in the South Pacific, making her a tremendous asset in terms of partnership ...
Entrepreneur

The Logistical Nightmares of Trade Marketing — and 5 Tips to Escape Them

Opinions expressed by Entrepreneur contributors are their own. There’s no doubt that trade marketing is one of the most logistically heavy functional groups of the marketing world. This fact typically ...

Reeds signals shift to 52-week trade strategy and leadership overhaul while targeting margin expansion

Discover Q3 2025 earnings insights for Reeds, Inc.—from new leadership to margin improvements and growth strategy.
Exchange 4 Media

Sujata Appliances names Vishal Gupta as Head–BTL, Trade Marketing

Sujata Appliances has roped in Vishal Gupta to Head BTL & Trade Marketing for its appliances division. Gupta will lead BTL and trade marketing strategies for Sujata’s iconic mixer-grinder portfolio.
Best Media

Sujata Appliances appoints Vishal Gupta as Head of BTL and trade marketing

New Delhi: Sujata Appliances has appointed Vishal Gupta as Head, BTL and Trade Marketing for its Appliances Division. In his new role, Gupta will oversee below-the-line initiatives and trade marketing ...