The correct pricing strategy can make or break a business. As a small-business owner, your strategy dictates not only your profit, but the way your product is perceived. Value pricing strategies form ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

In a relatively new market like organic food, I believe the first company to gain significant market share will end up as the eventual market leader. Low prices are especially critical in gaining ...

To retain customers long term, businesses must Identify ways to add additional value to current business offerings.

If you’ve been building for a while, you already know the emotional roller coaster that pricing creates. One month, you feel confident about your value. The next thing, you’re second-guessing ...

I have mentioned my dear old dad, the carpet store owner, a couple of times in this space, and while he was generally a great entrepreneur, one thing he never got quite right was pricing. For instance ...

In a strategic move to address the evolving landscape of consumer spending, McDonald’s U.S. leadership is doubling down on ...

For a while after the pandemic, quick-service restaurants were rolling right along. Many raised prices in 2021 and 2022 and consumers, who were excited to have stores available again, still kept ...

Profitably scaling AI requires more than growth. Design monetization funnels, educate users and continuously adapt to balance ...

Senior living operators have evolved from using standard annual rate increases and pandemic-era concessions into a phase of active revenue management, according to one senior housing data expert.

I reiterate a Sell rating on Ecolab Inc. due to ongoing weak demand in heavy industrial and paper markets despite management's effective margin expansion strategies. Q2 FY 2025 results showed modest 3 ...