The correct pricing strategy can make or break a business. As a small-business owner, your strategy dictates not only your profit, but the way your product is perceived. Value pricing strategies form ...

To retain customers long term, businesses must Identify ways to add additional value to current business offerings.

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

In a relatively new market like organic food, I believe the first company to gain significant market share will end up as the eventual market leader. Low prices are especially critical in gaining ...

McDonald’s has become the latest chain to address the shortage of pennies caused by President Donald Trump’s administration’s ...

ST. LOUIS — Consumer packaged goods (CPGs) manufacturers are honing their value proposition via a blend of pricing and innovation, yet their strategies don’t always align with those of retailers, ...

Profitably scaling AI requires more than growth. Design monetization funnels, educate users and continuously adapt to balance ...

Analyst firm Forrester recently released its 2025 predictions for retail, noting that 2025 will be tough for every retail sector—with the lowest-margin categories, such as grocery, having the hardest ...

For a while after the pandemic, quick-service restaurants were rolling right along. Many raised prices in 2021 and 2022 and consumers, who were excited to have stores available again, still kept ...

In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly ...

I reiterate a Sell rating on Ecolab Inc. due to ongoing weak demand in heavy industrial and paper markets despite management's effective margin expansion strategies. Q2 FY 2025 results showed modest 3 ...

Well, it's been a little over a month since GM introduced its 'value pricing' strategy - replacing some of its complex buyer incentives with a lower manufacturer's suggested retail price - in an ...