As a result of the pandemic, we know people want to gather together, wherever they are. No longer are events solely a tentpole activation for marketers, with inaccurate or too-broad KPIs aimed at a ...

As the live events industry awaits COVID-19 regulations, guidelines and phased rollouts, innovations and digital opportunities arise, virtual events take center stage, and the importance of events ...

Picture the moment you arrive at a theater to attend a concert, talk or play. Anticipation builds as you walk through the warmly lit entryway, ticket in hand. You ascend the stairs, and the doors ...

This collaboration brings together Inception's industry-renowned Pando (R) , the Life Science industry's leading virtual engagement platform, designed to deliver immersive, compliant HCP event ...

We talked to Rob Floyd, the premier mixologist in the world, to find out how his entrepreneurial journey started and how his ...

Opinions expressed by Digital Journal contributors are their own. In the dynamic and ever-changing realm of music and entertainment, a novel era is emerging. The current period is distinguished by ...

Once upon a time, virtual meetings were a novelty in and of themselves. People waved gleefully when they popped up onscreen in their own little Brady Bunch rectangle. Co-workers laughed as they ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

Game and experience creation within mobile and metaverse platform Roblox is an increasingly popular way for development studios to reach new audiences and find success. And this weekend the field ...

Opinions expressed by Entrepreneur contributors are their own. 2022 has been one of my most event-heavy years to date. This reality is something I would have had a hard time believing while sheltered ...