Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every organization’s online presence is growing and accelerating. This includes retail, of ...

Three stealthy tracking mechanisms designed to avoid weaknesses in browser cookies pose potential privacy risks to Internet users, a new research paper has concluded. The methods — known as canvas ...

InterAgent updates its identity resolution platform for small to mid-market businesses, offering website visitor ...

On July 30, 2024, the New York State Attorney General's Office (OAG) announced guidance on the use of website privacy controls and tracking on the web. The guidance took the form of two separate, ...

With growing data privacy controversy over the use of tracking tools and analytics embedded in health-related websites, it's becoming increasingly important for entities to carefully and proactively ...

Amid the booming age of video rentals that marked the 1980s, former President Ronald Reagan sought to protect the privacy of customers' video rental history and ...

Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

On March 18, the U.S. Department of Health and Human Services Office for Civil Rights (OCR) revised its December 1, 2022 Bulletin on website tracking tools. [The December 2022 version is available ...

In a long-awaited decision affecting the scope of privacy protections in Massachusetts, on October 24, 2024, the Massachusetts Supreme Judicial Court (“SJC”) held that collecting and transmitting user ...

Your website’s data matters. By tracking your site’s most important metrics, you can get a valuable look at how well your SEO strategy is working; what a typical customer does on your site; and even ...