Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask a room full of business leaders, marketers and entrepreneurs to define the difference ...

Contextual targeting leverages metadata to align ads with relevant content, such as placing a pizza ad during a scene where characters order pizza. "It also means that if there's sports content on, ...

This leads us to the fundamental trade-off of the “free” internet: you get access to endless content without paying money up ...

When we set up an advertising campaign there are some keys points we must consider, from our audience we wish to target with our ads to our budget and a lot more.

Public relations is the most misunderstood function under the marketing-communications umbrella. Even with businesses that have a general understanding of PR, there are still some massive ...

Today, it seems like there is little AI is not going to “revolutionise”, and advertising is no exception. Only last month the CMO of Unilever, speaking at Davos, described AI as a “huge wave” coming ...