EVs already account for about 38% of the auto sector’s advertising spend, and industry forecasts say this share could rise to ...

Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter) into the practical, timed, channel-by-channel plan that makes people ...

Independent marketing agency Affinity has introduced Media+, a new two-part solution designed to uncover, quantify and fix ...

Product Launch -- WebCargo Rate & Quote Ocean, a multimodal SaaS product, rolled out to its first multinational freight ...

Jubilant FoodWorks posts a “dream quarter” in Q2FY26, boosted by free delivery, rapid store expansion, in-app ads, and ...

Taking a holistic view across direct to consumer (DTC), marketplaces and retail media helps marketers allocate time, budget ...

Episodic approaches and story over product are two of the key themes defining 2025’s Christmas advertising, as brands grapple ...

With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store ...