What’s needed now are marketers who can connect intelligence across people, tools and data, translating complexity into ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

I urge us to use AI, push it, break it—but never let it replace the human authenticity that makes us good at our jobs.

A French court will rule on Tuesday on whether Perrier must withdraw its bottled water from shelves, after consumer group UFC ...

Whether you’re a café in Chatham, a contractor in Orleans, or a nonprofit in Hyannis, the key to year-round marketing success ...

Urban winter champions take on downtown, Beth Kieffer Leonard passes the baton and it’s Joe Mauer vs. the Timberwolves.

NEXT reports Small Business Saturday offers a chance for local businesses to connect with customers. Here are 15 marketing ...

Rival, a fast-growing global marketing research and consulting firm, and Imperial Business School, the business school of ...

Those looking for ideas on how to better promote their business have a chance to expand their horizons. The next session of the Business Bootcamp educational series, organized by the Weirton Area ...

Stagwell partnered with Palantir to develop a new AI marketing platform combining data analytics and campaign automation for business clients seeking advanced solutions.

Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to surpass US$32 billion ...

AI is changing the "architecture of roles" in companies. Roles are now defined not by job title but by a set of tasks and the ...