Most everyone has a brand that we always choose over its competitors. We reach for Coke instead of Pepsi, Apple instead of Android, Starbucks instead of Dunkin. We’re loyal to our favorite brands — we ...

For your business’s audience, choice and control are paramount. Nobody likes having no say in how they engage with a business or what that business does with their information. Preference management ...

Preference centers sit at the intersection of user experience and compliance. Whether you’re a compliance professional, marketer, or engineer, a well-designed preference center can help you make an ...

"Just Smile and Conform," by English artist Stevie Taylor, 2000. Private collection. Source: Copyright Stevie Taylor/Bridgeman Images. Used with permission. “You ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...