SAN FRANCISCO, June 24 (Reuters) - Yahoo Inc. is merging the two main parts of its U.S. advertising business after veteran sales executive Wenda Harris Millard resigned, the latest in a string of ...

Yahoo has launched new two ad units, allowing advertisers greater personalisation across its websites. The ad units, named Stream Ads and Billboard, were first announced in April. Stream Ads have ...

Yahoo/Adobe initiative will allow publishers to display contextually relevant, dynamically generated ads on PDF files posted on the Web or sent via e-mail Yahoo and Adobe are partnering to allow ...

NEW YORK, Sept 24 (Reuters) - Yahoo Inc's chief executive said his company's new system will make Internet advertising cheaper and easier for publishers and advertisers. Yahoo Chief Executive Jerry ...

An estimated 2.5 million Yahoo users were likely infected with malicious software, after hackers hijacked some of the company's advertisements, and used them to attack web surfers. According to cyber ...

Why did Bill Murray see a dog when he looked in the mirror? Yahoo’s big game ad prompted viewers to email Murray at Billhimself@yahoo.com to learn the answer. The brand-awareness campaign, which will ...

Bill’s in a jam, and he wants your help. Got advice? A theory? A wild hunch? Email it to Billhimself@yahoo.com. He’ll hit you back. 26,652 people played the daily Crossword recently. Can you solve it ...

TEL AVIV (MarketWatch) -- Adobe Systems Inc. and Yahoo Inc are partnering to run ads on Adobe's PDF documents developed from its prominent Acrobat software, the companies said late on Wednesday. In a ...

Purchase of online ad firm will help Yahoo extend its reach as it continues to challenge rivals Google and Microsoft Yahoo continued its pursuit of online ad rivals with a $300 million purchase of ...