New ad spots for Yahoo DSP were released on Monday as part of the demand-side platform’s multichannel Expect Results campaign ...

The campaign, created in partnership with Conscious Minds, brings a sense of comedic levity to the increasingly heated DSP ...

Bill Murray is looking ruff, and his emails are open. The elusive Ghostbusters star launched a Super Bowl ad campaign for Yahoo where he looks into a mirror and sees himself as a dog. “Have you ever ...

Why did Bill Murray see a dog when he looked in the mirror? Yahoo’s big game ad prompted viewers to email Murray at Billhimself@yahoo.com to learn the answer. The brand-awareness campaign, which will ...

The company, which was incorporated on March 2, 1995, turned 30 years old this month. But a lot has changed since 1995, which was also the first year that ads ran on the Yahoo site. Today, Yahoo has a ...

Yahoo/Adobe initiative will allow publishers to display contextually relevant, dynamically generated ads on PDF files posted on the Web or sent via e-mail Yahoo and Adobe are partnering to allow ...