Ad Age recognizes four categories with the best celebrity brand work of 2025, plus the hottest star spokesperson of the year.

As brands increasingly include morality clauses in contracts with partners, they need to plan carefully to mitigate financial ...

Walmart said CEO Doug McMillon will retire in February and be replaced by the company’s US head John Furner.

Ricola’s herbal scent scarves sell out and DoorDash tops fastest growing brands list—plus, why it was a bad week for ...

Lavazza built Lucy, one of many AI personas on the coffee brand’s marketing team, helping brew the right strategy.

The Gifted Youth director tells Ad Age about learning to work with shockingly bad non-human talent.

Activewear brand Rhoback promotes its early-access Black Friday savings.

This week, Agency Brief dives into an experiential agency's new college-focused offering, plus plenty more.

The NBA star’s Curry Brand will become independent.

Ricola’s herbal scent scarves sell out and DoorDash tops fastest growing brands list—plus, why it was a bad week for ...

Veteran Made co-founder and Executive Producer Carey Kight shares how his years in the Air Force prepared him to break into ...

To get a clearer picture of the range of applications, Ad Age spoke with teams behind three recent account wins: Tropicana, ...