Marketing budgets are getting tighter, at 7.7% of a company’s revenue in 2025, down from 11.3% during 2015, and the pressure to convert sales is growing. Modern marketers have an armoury of tools ...

Every major shift in ad tech triggers a race for control. The rise of artificial intelligence is no different. This time, the prize is data. As AI becomes the foundation of ad targeting and ...

The Ski Resort Analogy Think of a streaming platform as a ski resort. The core business is clear: sell lift tickets (media) and deliver great snow (audience reach). It might be tempting to see ski ...

Contextual advertising once carried the reputation of being a backup plan. As third-party cookies faded from reliability, many saw contextual as a privacy-compliant substitute – safe, but hardly ...

With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and what sets PayPal apart in the crowded commerce media ...

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser ...

Join Kate as she talks with Dr. Cheryl Robinson, Founder, Creative Renegade Media and Contributor, Forbes, about definitions of success, the common thread among successful women, medical gaslighting ...

Joe Schramm of Schramm Marketing Group held a discussion about the 2026 World Cup with Luis Rosero, VP of Corporate and External Affairs at NBCUniversal Telemundo Enterprises, during the 23rd Annual ...

As we enter Q4, a traditionally busy time for food and beverage brands overall, the industry is wrestling with changes in consumer buying habits, particularly among the coveted Gen Z/Millenial ...

2025 has been quite the year for brand mascots. We’ve seen it all played out to the utmost extremes. A bird faked its death on TikTok, a legume landed a starring role in a Netflix film, and cereal ...

In the last year, the pandemic has forced businesses to rethink everything. Companies have scrambled to figure out how — and even whether — to move forward. We all watched as talk of a “return to ...

The B2B buyer’s journey has evolved into a dynamic, multifaceted, and—yes—often lengthy process. Especially at the enterprise level, the traditional linear path from awareness to purchase has ...