The projected ad spending means that 2026 will look more like a presidential election year than a midterm cycle.

Behind the scenes, a consultants working with Mamdani's team tested an Instagram feature that helped his campaign find new ...

DIRECTV Elect will offer CTV at scale, with inventory across DIRECTV and national cable networks, the company said.

High-profile candidates in this year’s elections invested more time than ever into podcasts, according to an analysis from ...

While many Republicans have shrugged off the 2025 elections as inconsequential for the 2026 midterms, the races still hold ...

The 2025 campaigns pioneered new digital tactics, while offering Democrats a lesson in messaging ahead of the 2026 midterms.

AI will allow campaigns to surface insights from massive amounts of data in ways that will increase the efficiency of human ...

Podcasts played a pivotal role in swinging key voting blocs toward President Donald Trump in the 2024 election and could hold the key for Democrats seeking to rebuild their splintered political ...

Locked out of power in Washington and struggling to map out a clear message for voters, a growing number of Democrats are rethinking their fundraising tactics ahead of the 2026 midterms. In ...

Delivering the right media mix will be increasingly hard for political marketers next year. In an environment of record midterm ad spending, ever-shifting outreach priorities, creeping privacy ...