Many businesses have set being strategically data-driven and getting to grips with their data as key organisational goals.

Adobe’s AI and Digital Trends 2025 report, carried out in partnership with Econsultancy, found that 65% of senior executives believed AI and predictive analytics would drive growth in 2025, with ...

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The Capability Leaders Forum is a breakfast briefing and networking session, designed to bring together like-minded leaders to evaluate industry challenges such as the digital skills gap, the war for ...

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs. Retail media over the last couple of years has generated a lot of ...

In today’s rapidly changing social media landscape it is crucial to stay up to date with the latest trends and platform features. A culture of continuous learning and development will equip social ...

Even if you haven’t heard of Pinduoduo, a budget online marketplace that currently ranks among China’s top ecommerce platforms, you’ve probably heard of its overseas equivalent, Temu. Since its launch ...

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From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical firms, the world’s most established businesses rely on our marketing and ecommerce expertise. Econsultancy’s mix of ...

Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product development, to the ...

Email offers a direct and versatile means of personalised communication between brands and consumers, making it a valuable channel worth investing in. Econsultancy’s Email Marketing Best Practice ...

In our 2023 Digital Trends research with Adobe, 73% of senior executives agree that “an emphasis on immediate needs has come at the cost of longer-term planning and strategy.” Whilst speed is ...