The history of the Apple logo design is a masterclass in ruthless simplification and strategic branding. Each change was a calculated business move from the complex Newton crest to today's flat icon.

What Is the Difference Between Branding and Positioning? You're already losing if you think branding is your logo and positioning is your tagline. I've seen it a hundred times. A business hires a ...

The most significant mistake entrepreneurs make is judging their logo as art. It's not art; it's equipment. A good logo does a job. A bad one is a financial liability. Before you spend another penny ...

Forget design-speak. This is a brutally honest look at the best sportswear logos and the real lessons you can apply to your business. We explain why Nike, Lululemon, and Patagonia succeed, and the ...

Check out this Ultimate Guide to Brand Metrics and Measurement Strategy: Turning Data into Insights - Follow the Inkbot Design blog today! The numbers don't lie. Data and metrics tell a story about ...

A bad logo isn't just ugly; it's a business liability. We're breaking down 10 famous logo failures, from The GAP to London 2012, to extract the crucial business lessons for entrepreneurs. This is what ...

In this post, I'll share my favourite copywriting tips and strategies for writing hypnotic headlines, irresistible offers, compelling content, and more. Whether you're writing a sales page, email, ...

The serif vs sans-serif debate is the most fundamental choice in branding. Get it wrong, and you’re screaming “amateur” when you mean “authoritative.” This is not a style guide. It’s a business ...

Brand equity, a critical marketing concept, is the commercial value derived from customer perception of a brand. It represents intangible assets fueling brand success: customer loyalty, awareness, and ...

Stay ahead of the curve with the Top 10 Logo Design Trends for 2025. Discover the latest styles, colours, and techniques shaping the future. Welcome to 2025, where your logo isn't just a pretty ...

In this blog, we have shed some light on the meaning of isometric design, uncovered the drawbacks of flat design, and highlighted the advantages. Isometric design is a visual technique that represents ...

You've got 3 seconds. That's how long a potential customer can decide if they trust your business. And in those critical moments, your logo is doing the heavy lifting. I've seen businesses transform ...