A bad logo isn't just ugly; it's a business liability. We're breaking down 10 famous logo failures, from The GAP to London 2012, to extract the crucial business lessons for entrepreneurs. This is what ...

Check out this Ultimate Guide to Brand Metrics and Measurement Strategy: Turning Data into Insights - Follow the Inkbot Design blog today! The numbers don't lie. Data and metrics tell a story about ...

In this post, I'll share my favourite copywriting tips and strategies for writing hypnotic headlines, irresistible offers, compelling content, and more. Whether you're writing a sales page, email, ...

Most 'top 10 fonts' lists are rubbish. They focus on what's trendy, not what works. As a brand consultant, I've seen businesses triple their credibility just by changing their typeface. This is a ...

You've got 3 seconds. That's how long a potential customer can decide if they trust your business. And in those critical moments, your logo is doing the heavy lifting. I've seen businesses transform ...

The Disney logo's history is a 100-year masterclass in strategic adaptation. We break down the evolution from a simple signature to a global icon and show you what your small business must learn from ...

Explore 13 professional font combinations that transform your brand's visual identity and create instant credibility through strategic typography pairings. Typography might seem minor in your brand's ...

Check out this Ultimate Guide to Branding on a Budget: Maximising Impact without Breaking the Bank! - If they can do it, so can you! If you can't afford to hire a branding agency, this is the guide ...

As a design consultant, I'm tired of the "AI will replace designers" nonsense. The truth is far more practical and, for a business owner, far more dangerous if misunderstood. This guide gives you the ...

For over two decades, Inkbot Design has specialised in creating powerful brand identities for businesses of all sizes. We delve deep to unearth your unique brand essence, translating it into ...

Think Modernism is just for dusty art books? Think again. It's the secret behind Apple's minimalism, Google's clarity, and every successful corporate identity you trust. We're going to show you how ...

First impressions stick, so what consumers perceive in those initial brand interactions can shape opinions. A misunderstanding is difficult to undo. Your brand's first impression isn't a first date; ...