Lorenzo Rossi, co-founder at REPLUG, looks at mobile paid user acquisition, explaining what it is and when to use it. While organic growth is desirable, its often insufficient to ensure your app ...

For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...

Puma has turned London’s Tower Bridge into ‘The Biggest Goal’ in a larger-than-life stunt celebrating the kickoff of the Premier League season. Developed by creative agency Dude London, the spectacle ...

Channel 4 has teamed up with NHS Blood and Transplant (NHSBT) to help ‘demystify’ blood donation for young audiences through a new branded entertainment series. Hosted on the broadcaster’s digital ...

Bandstand has teamed up with train operator c2c for a playful new campaign encouraging day trips, adventures, and spontaneous getaways across London and the Essex Riviera. The campaign is inspired by ...

Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...

Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the ...

Klarna has kicked off its new multi-year partnership with Latitude Festival by launching “Camp Klarna,. Marking its debut as headline sponsor, Klarna- the global digital bank and payments provider- ...

Revolut has launched two new NBA co-branded payment cards, building on its growing partnership with the league. This launch follows Revolut’s roles as Presenting Partner of The NBA Paris Game 2024, ...

The mGage team looks at how grocery retailers can use SMS to help their customers during these difficult times. In the age of social distancing, one of the few places people are venturing out to is ...

Klarna has been revealed as the headline sponsor for Latitude Festival 2025 – marking its first major UK festival partnership and the start of a multi-year collaboration. As lead sponsor, Klarna will ...

Courvoisier has launched a powerful new campaign ahead of Father’s Day 2025. Titled Father Figures, the campaign, created in partnership with creative studio CALLING, celebrates not only biological ...