This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey.

Data, Insights and AI – we are in a new business world and management is evolving too. This article will help you understand the future of management. We all know that data is great and insights are ...

This framework of 10 principles is intended to help both businesses and governments to implement AI in a better way and with less risk. By now, we all understand that AI is everywhere, and after the ...

Explore 13+ AI threats, from biases to superintelligence. Understand risks, future challenges, and how we can prepare for AI’s evolving impact on society. As a futurist (fancy word for “Strategic ...

From MySpace to TikTok: social media has changed rapidly in 25 years. This article shows the most important milestones, current trends and how the platforms have shaped our communication – a look back ...

According to Gartner, 80% of AI projects fail after the proof of concept. Find out how to avoid the PoC Technological advances have brought companies to the point where digital processes are no longer ...

Understanding the Super-App from China that is used by over 1 Billion users every day. We give you an introduction to WeChat and explain what is behind the app. The iPhone’s biggest competition is not ...

Intercultural competence promotes communication, cooperation and innovation in the global economy and creates an inclusive corporate culture. How can companies be truly successful in a globalized ...

The Project Canvas by Antonio Nieto-Rodriguez offers a structured and flexible method for managing projects successfully. Here is everything you need to know. In the dynamic world of digitalization, ...

Dive into First Principles Thinking—a transformative approach to problem-solving. Break free from conventional norms to foster innovation and clarity. To ignite the spark of innovation and find new ...

Why is it important to understand the language of digitization? In our increasingly digital world, it is of utmost importance to understand the language of digitization. This includes not only the ...

Explore the three data-driven management approaches – data-driven, insights-driven, and value-driven – that shape the future of decision-making. Discover the benefits, challenges, and how to integrate ...