Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

With AI-driven discovery, brand strength is key. Learn what it takes to be chosen across explicit, implicit, and ambient ...

Research from Forrester and insights from Blain's Farm & Fleet reveal the real barrier isn't technology; it's how marketing ...

LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.

Google said Gemini 3 is the "most intelligent model, that combines all of Gemini’s capabilities together so you can bring any ...

Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and ...

Google is releasing some new ways to book your flights and hotels through AI Mode, plus new tools to plan your travel and ...

Custom annotations are finally live within Google Search Console’s performance reports. You can now annotate reports directly ...

Microsoft’s new Copilot-powered Image Animation feature lets advertisers instantly turn static images into video assets.

Uncover which brands are rising, falling, and holding steady in AI search platforms – and get tactics to protect and grow ...

Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization.

Gus Pelogia is a journalist turned SEO, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He’s ...