Example: In 2001, Apple didn’t focus on tech specs but on benefits — “1,000 songs in your pocket” — delivering a message that was simple and memorable.

Una estrategia de relaciones públicas bien diseñada puede marcar la diferencia entre un lanzamiento memorable y uno que pase desapercibido. El poder de una campaña de lanzamiento de producto Lanzar un ...

Corporate email remains the digital channel with the highest Return on Investment (ROI). It’s not about sending mass newsletters, but about designing an email marketing… Read More »Beyond the Inbox: ...

In today’s crowded information environment — where fewer journalists are available to cover every initiative — relying solely on earned media is no longer enough. To ensure that institutional messages ...

Corporate email remains the digital channel with the highest Return on Investment (ROI). It’s not about sending mass newsletters, but about designing an email marketing strategy that is sophisticated, ...

In public relations, what’s visible —a headline, an interview, an event— is only the tip of the iceberg. What truly builds a company’s reputation happens beneath the surface: analysis, strategy, ...

En relaciones públicas, lo visible —una portada, una entrevista o un evento— es solo la punta del iceberg. Lo que realmente consolida la reputación de… Read More »El trabajo invisible del PR: la ...

The success of public relations will depend on more agile, integrated, and measurable tactics. With today’s information overload, rising demand for authenticity, and the adoption of artificial ...

The most effective advertising campaigns are not built on raw data alone but on insights: deep discoveries about the emotional drivers behind purchasing decisions. According to Nielsen, 90% of ...

Choosing the right public relations (PR) agency can be a decisive factor in strengthening your brand’s presence. As a decision-maker, you know this process requires a strategic and well-planned ...

PR agencies specialize in managing reputation and building relationships with stakeholders. They act as intermediaries between the company, the media, and society, fostering trust and credibility.

Corporate podcasts have emerged as a powerful tool for strengthening brand reputations. With more than 400 million listeners worldwide and 20% annual audience growth, podcasts offer a unique platform ...