The most frequently recalled brands are associated with online shopping, online food ordering/delivery, groceries and coffee.

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ ...

Publicis Groupe South Asia has appointed Supraja Srinivasan as vice-president and head of corporate communications. In this ...

In a rapidly evolving media landscape, the Ruder Finn Atteline managing director shares how auditing and staying true to your ...

This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural ...

Articles written by Surabhi Trivedi ...

AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the ...

The digital film highlights Calista’s stain-resistant technology and its role in stress relief.

Gap has launched its holiday campaign, ‘Give Your Gift,’ building on the momentum of last season. The initiative celebrates ...

Marketing technology was supposed to make marketing measurable. However, fractured stacks and poorly developed use cases defeat the very purpose it was acquired for. In a new paper called Rewiring ...

Farmley has released a new brand film featuring Bandish Bandits actors Ritwik Bhowmik and Shreya Chaudhry in a light-hearted ‘jugalbandi’ centred around its Date Bites range. The video blends humour ...

Swiss Beauty, one of India’s fastest-growing beauty brands, has launched its new campaign ‘We Got You, Girl!’ to mark the wedding season. Featuring actor and brand ambassador Taapsee Pannu, the ...