The most frequently recalled brands are associated with online shopping, online food ordering/delivery, groceries and coffee.

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ ...

Publicis Groupe South Asia has appointed Supraja Srinivasan as vice-president and head of corporate communications. In this ...

In a rapidly evolving media landscape, the Ruder Finn Atteline managing director shares how auditing and staying true to your ...

This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural ...

Articles written by Surabhi Trivedi ...

The year-end dividend is “undetermined” as the company braces for a heavy fourth quarter, when it will book the bulk of its ...

The future of storytelling, branding, and consumer trust depends not on machines that think faster, but on those that act ...

Yannick Bolloré has called his French holdco “one of the most acquisitive groups in the industry,” but downplayed speculation ...

Its latest campaign tests whether calibrated humour and creator-led candour can shift India’s long-standing silence around ...

Sony is bringing Labubu to the big screen, according to a report by The Hollywood Reporter. The film studio has sealed a deal ...

The crux of the story is the role played by WhatsApp’s Voice and Video Notes in helping overcome those and making a union ...