Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned ...

Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.

Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand ...

Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers ...

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to ...

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority ...

If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of ...

Saucony launched the global brand campaign “Run As One” earlier this year with a 360 digital campaign, activations with run clubs, retail partnerships, athlete and creator collabs, and OOH advertising ...

Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. To reverse that trend, leaders must ...

In that vein, Shutterfly has expanded the number of collaborations it has this holiday season to two, including an exclusive card and ornament line with influencer brand “Chris Loves Julia.” It also ...

Alienware and Twitch, two well-known brands among the gaming set, have collaborated on an interactive, sci-fi activation taking place in New York City’s Grand Central Terminal this week, October 27–31 ...