Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned ...

Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers ...

Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand ...

Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority ...

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to ...

If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of ...

In that vein, Shutterfly has expanded the number of collaborations it has this holiday season to two, including an exclusive card and ornament line with influencer brand “Chris Loves Julia.” It also ...

A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them.

Saucony launched the global brand campaign “Run As One” earlier this year with a 360 digital campaign, activations with run clubs, retail partnerships, athlete and creator collabs, and OOH advertising ...

Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon Food Service and Virgin Voyages share goals and early results. Gap Inc.