Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and ...

The long-running brand platform, which in recent years has focused on post-pandemic social connection, is being retooled to ...

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...

Nearly two-thirds of marketers believe AI will dramatically change their role, but many are not making the organizational ...

In general, ad-tech firms delivered revenue gains in Q3 and are benefiting from how AI can support more unified marketing ...

The world’s biggest sporting event is coming home. For the first time in more than 30 years, the FIFA World Cup will return ...

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

The talent gap threatens to leave $8.5T in revenue untapped by 2030. As supply chains become increasingly digital, companies ...

New spots that take a page from Rankin/Bass stop-motion classics are supported by retail media and social extensions, ...

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the ...

The beverage brand’s latest movie collaboration moves beyond traditional product placement with an in-film ad starring Colman ...

The multichannel campaign includes activations in popular Los Angeles spots and a Snapchat cameo within the film that ...