Social Media Marketing - LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.

If you are creating 500-word me-too blog posts that get read by no one, you are completely and absolutely wasting your time. It's not your fault. You've been told by so-called experts for years that ...

It's "PrimeTime" for Dove's revolutionary Pro-Age products and advertising. I love the new "bare it all" ads, and I guarantee that many women "of a certain age" do too. Because finally marketers are ...

Customer advisory boards can transform B2B account-based marketing by improving customer insights, aligning Sales and ...

Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data ...

AI tools like OpenAI's Sora and Meta's Vibes are redefining video marketing. AI tools can enhance real, human-led ...

Marketing Management - Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Artificial intelligence is transforming marketing operations, team structures, and required skills. Learn how to build an ...

How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time ...

Customer behaviors around the world are changing. Fast. For businesses, the risk in not keeping up is all too real. The companies that really "get" their customers, like Apple and Amazon, are setting ...

Though by no means cutting edge in the usual sense... scissors and related tools help drive the $30 billion craft and hobby industry (per the Craft & Hobby Association). Fiskars Brands, Inc., a global ...